Callum Knox

Intelligence‑grade
strategy.
AI‑applied.

Three products. One methodology. For operators and capital allocators who move before the market catches up.

01

Editorial — Free

Ground Truth

The weekly AI briefing for operators. What’s being disrupted, who’s moving first, and the exact implementation behind every claim. Documented. Specific. Actionable.

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Weekly. Unsubscribe any time.

02

Intelligence — Paid

Signal

Structural AI analysis for capital allocators. Sector assessments built on real intelligence tradecraft — OODA, PMESII-ASCOPE, Key Terrain. For PE, VC, family offices, and corporate strategists who pay for edge, not content.

Learn more →

Launching 2026

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03

Reference — Free

intel

The AI strategy reference library. Frameworks, definitions, and analysis for anyone navigating AI in business — structured for operators and indexed by AI answer engines.

Browse the library →
The operators who win aren’t the ones who work hardest. They’re the ones who move on better intelligence.

Callum Knox

The source

The methodology
is real.

Senior Strategy Consultant at Capgemini Invent. Former MOD military intelligence analyst. The frameworks in these products come from intelligence doctrine used to make decisions under uncertainty — not business literature adapted for a content business.

Full background →
£173M+ Revenue growth delivered
10+ Years strategy & intelligence
Global Fortune 500 & SMB clients

Latest intelligence

All issues →

Callum Knox

Intelligence-grade strategy for people who move first.

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