The source
Callum Knox
Senior Strategy Consultant. Former military intelligence analyst. Building Knox Holding Company in public.
The background
I spent five years as a military intelligence analyst at the Ministry of Defence. The work was structured analysis under uncertainty—Pattern of Life assessments, PMESII-ASCOPE frameworks, OODA-loop decision cycles. The kind of analytical doctrine nation-states use when the stakes are high enough to demand rigour.
After leaving, I spent a decade applying that same structured thinking to commercial strategy. IHG, where a data and analytics programme contributed to £173M in annual revenue growth. Randstad, where I led a cloud migration and rebuilt the marketing intelligence function. The Gap Partnership. The MOD in a civilian capacity. Then Capgemini Invent, where I now work as a Senior Strategy and Transformation Consultant on global programmes.
The methodology didn't change. The application did.
In 2025, I started building Knox Holding Company—eight AI-powered subsidiaries, each doing one thing exceptionally well. Intelligence, growth, creative, labs, operations, advisory, media, talent. All orchestrated through the same intelligence-grade methodology.
The methodology
OODA Loop
Observe, Orient, Decide, Act. The decision cycle developed by Colonel John Boyd—applied to how each Knox subsidiary processes market changes and competitive signals.
PMESII-ASCOPE
Structured analytical framework for assessing AI's impact across Political, Military, Economic, Social, Information, and Infrastructure dimensions.
Key Terrain
The intelligence concept of identifying where decisive advantage will be won or lost. Applied to each subsidiary: where are the durable moats forming?
Analysis of Competing Hypotheses
CIA-developed technique for evaluating multiple explanations simultaneously. Used to validate market opportunities and competitive positioning.
Knox Holding Company
Eight subsidiaries. One methodology. Each doing one thing exceptionally well—combining intelligence tradecraft with AI-native operations.
01 — Intelligence
Knox Intel
Horizon scanning for capital allocators. 24/7 market intelligence.
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Work with Callum.
Knox Holding Company engagements, advisory work, speaking, or press enquiries.